How to create a differentiated wine label

Certainly you have been faced with the need to buy a bottle of wine at least once in your life, to have at home or to take a dinner with friends. In the market there are many options, several wine labels and different bottles that catch our attention and even with a price in mind there is always a lot to choose from.

What caught your attention?

In addition to deciding whether to choose a national production or an imported wine, white or red, and of course the price, it is impossible to deny that the wine label also has a determining weight in the choice of the bottle, especially if it's gift. Wine producer, he will want his bottle to stand out on the shelf in the middle of the competition.T

hat is why there are several factors to take into account when creating a wine label. Right from the start, the type of audience it is intended for, which are the primary colors, the typography, the style and, very importantly, in what materials and with what finishes this label will be printed.

Let's see, then, 5 essential steps to take into account in creation of a wine label:

1- The format

This should be the first step to start the label creation process. Visualize the shape of the bottle where you will apply the label and idealize a rectangular, square, oval or even a specific layout for you. Make sure you select the right size and shape for your bottle, be it Bordeaux, Burgundy, Rhine, Champagne or other, the look will influence all other steps of creation.

2- The design

Abstract or minimal, inspired by ancient traditions or looking to the future, the design of a label must clearly express the identity of the wine and the audience it is intended for. The choice of colors and font is essential and determinant, as well as the combination of tones for a correct reading.

3- The images

Traces of nature or the animal world are part of the imaginary of labels. If it fits in a geographic region or has some element identifying the origin of your wine, use it as a key element in the great creative process. Once again, understand which segment your wine wants to reach and, above all , what are their origins. Let the label tell the story behind the process.

4- The choice of materials

This is one of the most important decisions in the entire process of creating a label. The choice of paper is decisive in the success or failure of a wine. In addition to the appearance, whether or not it has texture, functionality is very important, which adhesive will be used, for example, if it will be cold / frapped or not.

5- The finishes

It is common sense that when we choose a wine the aspect of the label appears at the top of the selection criteria. It is the finishes that give it a distinctive touch and thanks to the evolution of the market, today there are a great number of possibilities: varnish, high or low relief, silkscreen, cold or hot stamping, among others and the difficult thing is to choose.

Etiprint is a specialist in label printing for the wine industry, but it also has a design team capable of delivering a turnkey project: from label design, choice of materials and finishing advice, right through to their production.

If you are a producer and looking for a team capable of accompanying you at all stages of the development process, contact us for a personalized consultation.

HOW TO CREATE A DIFFERENTIATED WINE LABEL?

Let's see, then, 5 essential steps to take into account in creation of a wine label: