In a nutshell, we now explain 4 factors that are considered essential when choosing the phase in which we live and why, supported by a recent study carried out by a world leader in the manufacture of self-adhesive paper.
With the proliferation of the covid-19 virus, people became more careful with their health and more aware of the new care they had to adapt to. 57% of consumers felt the need to improve their general well-being, looking for brands that fully promote these solutions. If your product offers any benefit that stimulates people's well-being, now is the time to promote it. Choose to highlight this on your highlighted label with eye-catching colors that attract a potential customer!
Ingredients and product's origin
Prior to Covid, 30% of consumers said that ingredients had an impact on their purchasing decisions, the trend has been extraordinarily increasing since then. The nutritional declarations of food products or drugs have also become guidelines that influence the choice of consumers and, surprisingly, the place of origin of the same has come to play a central role, consumers now support more strongly national and local businesses and products . Make sure to mention on the label the place of origin of your product and / or ingredients, Portuguese products are recognized as being of high quality, whether by the Portuguese or international market.
Regarding the brand or its products, the tendency to bet on transparent labels has increased due to the feeling of trust they create in the consumer at the time of purchase. This feeling is associated with the fact that through transparency they can see what is inside the product and, therefore, know its content. Think about whether it makes sense to bet on a transparent label for your product so that you can visually check the quality of the product.
Security tags play an equally important role in ensuring that the respective order has not been handled or opened until it reaches its destination, making it a priority for consumers. This trend was worsened by the proliferation of online shopping. Make sure that your customer receives your product under the conditions you sent it with a simple security tag.